Advertising, Marketing & Brand Counseling

• Counsel on all aspects of advertising, marketing, entertainment and brand protection

• Advise on legal risks related to false advertising and similar laws

• Review marketing/brand assets, product features, marketing campaigns, offers, promotions, scripts, and business ideas

• Advise on product development

• Draft templates and legal playbooks for in-house and business teams to use as guideposts when creating or using intellectual property and marketing and advertising materials

Commercial Transactions

• Draft, negotiate and advise on contracts related to marketing, advertising and business operations, including: creative/production services agreements, ad agency agreements, media buys, content licenses, product licenses, joint promo agreements, charitable marketing campaigns,talent/creator agreements, IP-related releases, sponsorship agreements, venue agreements, SaaS agreements, distribution agreements, and supply-chain agreements

Legal Clearance and Licensing

• Advise on the permissions and consents necessary for proper use of someone else’s use of your intellectual property or your use of someone else’s intellectual property

Promotions, Offers and Subscriptions

• Review and counsel on all types of promotions, offers and subscriptions, including pricing promotions, product and discount offers, and subscriptions services (such as auto-renewal subscription services)

• Draft relevant terms and disclaimers

Talent and Influencer Engagement

• Advise on engagement of talent/influencers, including drafting and negotiating talent agreements and advising on union compliance. FullBrand Legal has represented brands in the engagement of a number of high-profile talent

• Review and advise on all aspects of talent campaigns, such as script review, talent deliverables and marketing assets

Social Media

• Advise on crafting of social media messaging in order to comply with laws and social media platform rules

Sponsorships and Events

• Draft and negotiate sponsorship deals, from small sponsorship deals all the way to large deals with professional sports leagues/teams and large venues

Agency, Creative and Production Services

• Advise at all stages of creative production, including ideation, agency engagement (if applicable), script review, talent/vendor engagement, media buying, and more

Product and Sustainability Claims

• Advise on product and sustainability claims, including compliance with FTC rules (e.g. FTC’s endorsement guides and Green Guides)

• Advise on substantiation needed to support claims

Contests and Sweepstakes

• Advise on how to properly run a contest or a sweepstakes and draft official rules and legal terms

• Review marketing assets for compliance with contest and sweepstakes laws in

Apparel Labeling

• Review and advise on care and content labels, hangtags and other labels for compliance with customs laws, and FTC rules and regulations and industry standards

Entertainment and Sports

• Represent brands and professional sports leagues in all aspects of the creative production process, including contract negotiations and talent acquisition/representation