Fullbrand Legal is a solo practice started by Amanda Rinkoff. Amanda has extensive experience across industries and represents some of the most recognized brands. She counsels corporate clients and agencies on all things related to marketing, advertising, media, entertainment and intellectual property, including promotions, creative campaigns, claim substantiation, brand collaborations, licensing, sustainability, social media, creative and production services, talent engagement, talent representation, charitable campaigns, contests and sweepstakes, sponsorships, joint marketing, intellectual property clearance, pricing, releases and more. She additionally drafts and negotiates complex contracts related to marketing, advertising, and business operations as well as works with in-house legal teams to develop marketing legal playbooks and contract templates. In addition to her marketing work, Amanda also works with clients on questions related to their intellectual property portfolio. With many years of experience as marketing and advertising counsel, Amanda focuses on providing practical and business-oriented advice.

Amanda brings a unique combination of in-house and outside counsel experience to her practice. She started her legal career as an associate at Cooley and Sideman & Bancroft and then worked in-house for nine years at the Gap and Uber, where she focused on marketing legal work and intellectual property. Most recently, before starting Fullbrand Legal, Amanda was the founding partner of Sideman & Bancroft’s Advertising, Marketing and Entertainment Practice Group.

Prior to law school, Amanda worked as a marketer for technology companies, which provided her with a robust understanding of business operations and informs much of the advice she now provides as a lawyer.

Education

Princeton University, 1999

Berkeley Law, 2007

Bar Admissions

California